Our Story

Little charms, big personality ♡

penny + coop began during maternity leave, somewhere between newborn cuddles, cold coffees and the everyday chaos of life with a baby and a very cheeky pup.

Inspired by Penny, our Chief of Charms, and Coop, our Chief of Mischief, I wanted to create something colourful, playful and personal. Little accessories that could make everyday things feel a bit more special.

And so, penny + coop was born.

From kinder and school bags to backpacks, nappy bags and little adventures, our personalised charms are designed to celebrate the personality behind the name.

You choose the name and colour theme, and I bring it to life — thoughtfully creating each charm by hand from our little Melbourne workspace (aka the spare room). Because they're handmade, no two are ever quite the same, and that's exactly how I like it.

Thank you for choosing to shop small and for letting a little piece of penny + coop come along on your family's adventures.

Made with love in Melbourne, for little personalities everywhere. ♡

— Nizza
Founder + charm maker